Projects & Objectives:

LSDCASA had about 60 employees and sales volume over 80 million, with main business area in soft decoration design. At then, when its brand system was still in embryo, the founder, Mr. Ge Xiya put up his expectations: Construct LSDCASA’s brand strength, looking forward to cooperate with Mr. Qiu Deguang, and Mr. Dai Kun; Grow LSDCASA to be a moderate sized company.

Strategy:

Starting with brand strategy, fully analyze LSDCASA’s business and organizational status at the time.

Fully establish and develop media PR to achieve brand reputation and brand premium.

Construct brand notion and brand content to achieve brand IP and business features, refine brand recognition and reputation through omni-media brand promotion to expand business areas, professional fields an ensure business selection and brand upgrade.

Results:

Successful brand strategy and positioning rapidly support LSDCASA in achieving brand recognition and reputation, promoting LSDCASA to be one of the top-tier firms in soft decoration design.

Successfully shaped Mr. Ge Xiya’s image and worked to reach LSDCASA's business growth goal--- realize business acheivement while ensuring a moderate growth in the human resources with staff increasing by 20 in 2 years (increase to over 200 after 3 years).

Witnessed impressive sales growth of nearly 300% in 2 years, with the increase in the unit of 100 millions. *Boosted its achievment in designer brand reengineering and brand recognition.