Service Time: Sep. 2018 -- Sep. 2019
Service Type: Project
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
Founded by Mr. Zhu Zi, Suyab is a furniture design brand featuring new oriental styles. At then, Suyab has already had its own product series, and had its own retail flagship stores in Guangzhou and OCT Shenzhen. It called for an overall branding system to attract franchisers in A- and B-list cities, and boost the sales for the franchised stores.
Strategy & Results:
Based on its idea of “Oriental Spirits, Modern Household”, built up its brand system including brand stories, products introduction, brand culture and philosophy, and set up its brand image.
Created brand values, spreaded brand notion and attractted investment in the field by copywriting and promoting the projects including Suyab flagship store, Shenzhen(followup of over 30 media), Suyab Design Shanghai(followup of over 20 media), Beijing Modern Show(followup of over 30 media), etc.
Full refinement of its brand recognition and reputation, establish media PR.