Projects & Objectives:
In 2018, ENJOYDESIGN had about 80 employees and sales volume over 80 million, mainly focusing on real estate design with Vanke as its main client, enjoying great fame among the clients by excelling at standardized fine fitment design. In its exploration for more creative breakthroughs by branding, DDBranding came in as a consultant and service provider, to build its brand strength starting from the basis.

Strategy:
Starting with brand strategy, fully analyze business and organizational status at the time.
Break its typical recognition among clients ---- “excelling at standardized fine fitment design”, to realize business expansion, in-depth industrial reach and client-base development with creative design working with fine fitment standard
Reshape brand IP and brand philosophy, full content copywrite and branding publication, achieve output of core notion and advantages.
Full refinement of brand recognition and reputation, establish media PR.

Results:
Worked to strengthen its brand reputation and influence, took part in and witnessed its fast development, going from 80 to 400 employees in just one and a half year from July 2018 to the end of 2019, promoting it to become a high-flier in Chinese interior design industry.
“Aesthetics return life to its origin ”is an idea which can be achieve both by creative design and fine fitment design. DDBranding highlighted and promoted its flair in creative design, ensuring its well-known image as a creative designer.
By jointly cooperating with DDBranding, ENJOYDESIGN boosted its PR and further enhanced its great fame in the industry.
Ranked 8th in interior design firms in the TOP 500 Suppliers and Service Providers in Real Estate issued by China Real Estate Association, 2020.