Among various theories of extinction, the only extinct one is tool, the overall-view and problem-solving strategies under the top-view thoughts will keep pace with the time and never fade.
After the reform and opening-up since 1978, there are strong revitalization and energy in China’s market. Then the brand, as a new and strong identity, came into the sight of consumers and the competition among first party and businesses among second party. Up to now, the use of brand has been broadened and innovated after decades of development. Brand building strategies are vital to the partition and competition of markets.
“When we talk about the brand values, what we think about is the influence of media background, marketing mode, content, spreading channels and other factors. With persistence and efficiency, we provide brand building plans of good quality and results, in an effort to promote the growth of business value of clients.” said the founder. DDBranding takes roots in real estate and design (real estate, architecture, interior, soft decoration, art), endeavors to build first-level image and promote value in the industry.
As a new service agency with focus on brand strategy and positioning, image construction and management and brand design, DDBranding bears the ability of creating new forms and conditions in the changeable era. With committed to persistent and flexible spirits, DDBranding develops a core support system of high efficiency, high standard, high transformation and other competitiveness. In this way, DDBranding is able to introduce Chinese design to the global, introducing Chinese brands to the global.
From a drop of water to an ocean
Introduce Chinese design to the global
With original aspiration and ambitious, famous agent Melody Zhu set up DDBranding in 2016. “In 2013, when I was in a party of various agencies, after communicating with famous PR companies and ad agencies including Blue Focus, Ruder Finn and Ogilvy&Mather, I found that many 4A ad agencies are focus on fast selling products like automobile, electrics, cosmetics and food, with less attention to businesses to businesses and brand building.” said the founder. Melody Zhu found that there are abundant opportunities and broad markets in the industry.
“In the rapidly developed times, design industries welcome unprecedented opportunities. Real estate industries are undergoing transformation. Local brands are surging and gaining momentum, with more needs for brand construction,” said the founder. This provides numerous opportunities for DDBranding, and promoting business value for many local design companies. The development for DDBranding is smooth since its founding, with cooperation with many famous design companies including G-ART and Bluemoon.
DDBranding takes the forward-looking brand positioning as the soul and strategic brand strategy and spreading as the tool, broadening the landscape of clients with distinctive brand design. While building distinctions, we also help clients in accumulating brand assets. “I hope DDBranding can help some brands realize business value and gain voice of design in global context, introducing Chinese design to the global.” said the founder.
Taking Big Brand Strategy as the core
Driving the Growth of Business Value
Form Brand Features, Empower Brand Value. In the past six years, DDBranding take the big brand strategy as the core, endeavors to provide tailored service for clients and work hard to promote the success of clients.
“The Big Brand Strategy is based on the in-depth understanding of brand and abundant experiences in the industry. We make detailed description of abstract strategic thoughts, displaying in a clear way.” said Melody Zhu.
After successful implementation in nearly 60 brands, the big brand strategy developed and improved by DDBranding is a creation of Chinese brand in the global context. Therefore, we can make the specialties and logic of brand promotions interact with each other, influencing the future of the industry.
2016 BEGIN
With the original aspiration of “Introduce Chinese design to the global, DDBranding was born to tap into the business environment with a global vision. Big brand strategy came into being in various practices.
2017 Big Brand Strategy
Introduced the theoretical model of “Big Brand Strategy” to clearly define the interaction and transformation between brand and marketing, which marks as a debut of China’s branding industry in interpreting and practicing the Big Brand Strategy. Big Brand Strategy drives the business growth of business value and became the mission of DDBranding.
2018
DDBranding upgraded Big Brand Strategy, and publicized the application and practice of the strategic system.
2020
The core logic and commercial strategic system of Big Brand Strategy were unveiled to the public in July 2020. It’s a re-creation of Chinese brands in the context of brand globalization that the theory and system of Big Brand Strategy progressively close to a higher level.
2021 Design Trends
In the spring of 2021, DDBranding’s branch was founded in Shanghai.
In the summer of 2021, Design Trends (DT) was born born to tap into the business environment with a global vision. Taking design as the link, DT encourages innovative research and development to explore modern trends and discover product strength to celebrate and spread Chinese excellent designs.
“Brand is science and art which is logic and systematic with innovation and details. Meanwhile, brand is a way of thoughts.” Specifically, Big Brand Strategy refers to the concept of improving the brand to the level of enterprises development, building the brand from strategic level and big picture. The strategy encourages all employees and talents to manage and build the brand.
B2B Service Company Smile-Graph
“The first thing of our service for a brand is to make brand strategy and target positioning. Actually, most of the thing is related to logic which request us to conduct communication and innovation on this basis. We need to build distinction for each brand and make them outstanding in the industry.”
DDBranding has always take the brand strategy as one of the core principles of the business operation, promoting business development and operation with commercial strategies.
Brand Strategy Serves Business Strategy
Brand positioning is a system rather than a sentence. “In brand system, we insist on helping enterprises figuring out vision, goals and strategy, and on this basis to make brand strategies, mission, values, culture, personality and identity. For enterprises of multiple businesses, we help them clarify their classes and products, with focus on the goal, market, value, specialties, theories of each business, and then realize the goal.” said the founders.
For companies of different types, features and styles, DDBranding thinks about brand strategy, content and execution plan for each design companies. “We introduce the common idea for each client: From fashionable thoughts to customers trends. The real brand construction and transformation lies in the way you create value for clients, which is the foundation of the trust of clients.” said the Melody.
With the guidance of tailored brand strategies, DDBranding adheres to the principle of content-oriented, building prestige and creating value to promote the action of clients via content. From this perspective, content and product are of same importance, promoting the growth of enterprises and accumulating assets. “Systematic construction and resource allocation are important to realize the combination of great quality and efficiency.” said the founder.
As the guidance, Big Brand Strategy drives DDBranding to realize the connection of promotion environment, copywriting, VI design, spreading forms, resource allocation and other perspectives. Taking roots in real estate and design fields, DDBranding has years experience of brand construction and management, and boasts abundant resources in real estate and design fields.
International & Domestic Media and Awards
Meanwhile, DDBranding has gained support of various international and domestic medias covering fields of real estate, architecture, landscape, interior, home furnishing, furniture, fashion, life, aviation, urban, lighting, news and other fields, and has won various awards from Asia, Europe and America. “We insist that each brand is the unique one, and helped each company to build distinctive features and competitiveness to realize their own value in the industry.” said Melody.
Serve nearly 60 famous design brands
Witness clients made a leap from 10-million-class company to the 100-million-class.
“From my perspective of view, what we should care for and about beyond the projects and works, we should deliver more that is valuable to the industry and society. Our practice has witnessed that brands can enhance the realization of commercial goal of enterprises.” said Melody. Over the past few years, it has provided expert services for nearly 500 entrepreneurs to over 50 architecture, interior ,furnishing, lighting and furniture enterprises and brands in real estate and design field, and promote the success of nearly 60 brands, and most of the brands have made a leap from 10-million-class company to the 100-million-class, and realized sustainable profits increment from 100 to several hundred million.
Clients
DDBranding has provided various clients covering fields from architecture, landscape,interior, soft decoration, lighting, furniture, exhibition and other fields. Adhering to the strategy and goal of design companies, with specific and systematic methods, positioning and image to make tailored brand service and differentiated solutions, DDBranding combine interior and exterior resources to realize the brand strength and promote the growth of clients.
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01 2020 Shenzhen Turnkey Home
Projects & Objectives:
Tailored branding services for the 2020 Shenzhen Turnkey Home
Participate in pre-planning, content planning and communication execution
Make it an excellent and influential exhibition of promotional stunt
Strategy：
Take over the sections of [Future Community] and [Challenge Impossibilities]; Invite 11 Chinese renowned firms in architecture and interior designs( mainly in real estate); responsible for relevant preparation, copywriting and promotion for the 11 firms during the full year, ensuring the firms each with 5 relevant exhibition sectors.
Results:
Impactfully activated each company’s vertical private traffic flow (for 11 outstanding real estate design companies, each with 200 to 4000 designers, connecting real estate design’s different chains of resources).
Each content achieved exposure and publication from 25-30 related media outlets simultaneously, totalling 1375 publications (11x5x25).
Eventually totalling over 100k audience flow over the 3-day expo, with over 6500 real estate industry audience, achieving well-spread recognition in professional fields for Turnkey Home.
02 2021 Design Trends
Projects & Objectives:
The first public event of Design Trends
Establish its brand momentum
Strategy：
In-depth activation of DDBranding’s industry resrouces in real estate and design, constructing brand momentum for the Forum from 3 angles:
Professional output panels
Abundant content support for the professional attendees
Targeted invites, allowing face-to-face conversations between real estate clients and designers
Results:
The Forum achieved great support from 52 design directors of over 40 real estate groups of Beijing, Shanghai, Guangzhou, and Shenzhen, and 28 founders of renowned design firms, they attended the Forum and its gala dinner.
10 renowned panelists explored trends in the design industry, generating 25 articles throughout and after the event, each published simultaneously by over 30 design media, totalling 750 publishes.
Established recognition and influence of Design Trends Forum to a certain extent, with it being one of the few media platforms that connect real estate and design industries.
03 G. ART
Firm Scope: Interior Design / Soft Decoration Design
Service Time: May 2016 -- May 2019
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
In 2015, Listed company DYRS acquired 60% share of G-ART with a 0.4 billion estimated value, and according to the VAM G-ART needed to make a 0.12 billion profit in 2016 and 2017 respectively. At the time G-ART had a 10-year development with over 80 employees, with the main field of real estate design and main client Greenland Group. In order to achieve the VAM goal, G-ART needed to combine multiple operational methods, branding was one of them.
Strategy：
Starting with brand strategy, to fully analyze G-ART’s business and organizational status at the time.
To Construct new brand notion, to achieve brand IP, expand business areas and professional fields.
Full content copywrite and branding publication, to achieve output of core notion and advantages.
Full refinement of brand recognition and reputation, establish media PR.
Results:
With 4 previous publications of the Greenland Hongqiao World Centre project, our re-copywrited content “Office of Ode To Joy’s Andy” (revolving the phenomenal Chinese TV show) attracted followup of over 60 media, achieving trans-disciplinary fame for G-ART.
Took part in and witnessed the fast development, going from 80 to 400 employees.
G-ART’s “Shanghai-Style Orient” notion was well-published and recognized, a unique presence in Chinese design.
G-ART fulfilled the VAM ahead of schedule and over the quota.
G-ART selected in the 2019 <Interior Design> Global Top 100 Giants: ranked 1st in Asia-Pacific firms, and 17th globally. General Manager at the time, Mr. Huang Quan, became a star in Chinese design.
Established recognition and influence of Design Trends Forum to a certain extent, with it being one of the few media platforms that connect real estate and design industries.
04 Bluemoon
Firm Scope:
Interior Design / Soft Decoration Design
Service Time:
Since July 2016
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
In 2016, Bluemoon had about 60 employees and sales volume over 0.1 billion. Main business area was real estate design, with specialty of cultured resort design. Then, 14 years after it’s founded, DDBranding came in as a consultant and service provider, to build its brand strength starting from the basis.
Strategy：
Starting with brand strategy, fully analyze business and organizational status at the time, emphasizing advantage in soft decoration.
Based on company leader’s request, weaken individual founder IP image, build its brand IP and brand philosophy with the idea of “Cultural renaissance”, to boost business extension and promote multi-industrial cooperation.
Establish, fully represent and manage media relationships, build positive brand image and brand influence.
Results:
Bluemoon’s brand reputation has been greatly enhanced over the past 6 years, and it has become one of the leading interior design companies in China.
With unique brand positioning, Bluemoon has well maintained a balance in business scope and brand premium, long keeping high brand premium with sales increasing by 300%.
Ranked 9th in interior design firms in the TOP 500 Suppliers and Service Providers in Real Estate issued by China Real Estate Association, 2020.
Took part in and witnessed the fast development, provided services to its sister brand -- Guili Design, boosted the successful brand press release for part of brands of its sub-brand, Wanbin Space.
05 ENJOYDESIGN
Firm Scope: Interior Design / Soft Decoration Design
Service Time: Jul. 2018 -- Jul. 2021
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
In 2018, ENJOYDESIGN had about 80 employees and sales volume over 80 million, mainly focusing on real estate design with Vanke as its main client, enjoying great fame among the clients by excelling at standardized fine fitment design. In its exploration for more creative breakthroughs by branding, DDBranding came in as a consultant and service provider, to build its brand strength starting from the basis.
Strategy：
Starting with brand strategy, fully analyze business and organizational status at the time.
Break its typical recognition among clients ---- “excelling at standardized fine fitment design”, to realize business expansion, in-depth industrial reach and client-base development with creative design working with fine fitment standard.
Reshape brand IP and brand philosophy, full content copywrite and branding publication, achieve output of core notion and advantages.
Full refinement of brand recognition and reputation, establish media PR.
Results:
Worked to strengthen its brand reputation and influence, took part in and witnessed its fast development, going from 80 to 400 employees in just one and a half year from July 2018 to the end of 2019, promoting it to become a high-flier in Chinese interior design industry.
“Aesthetics return life to its origin” is an idea which can be achieve both by creative design and fine fitment design. DDBranding highlighted and promoted its flair in creative design, ensuring its well-known image as a creative designer.
By jointly cooperating with DDBranding, ENJOYDESIGN boosted its PR and further enhanced its great fame in the industry.
Ranked 8th in interior design firms in the TOP 500 Suppliers and Service Providers in Real Estate issued by China Real Estate Association, 2020.
06 LIYIZHONG & ASSOCIATES
Firm Scope:
Architecture / Interior Design /
Soft Decoration Design
Service Time:
May 2019 -- May 2021
Service Type:
Annual
Service Scope:
Brand Consult, Strategy,
Content Copywrite & Publication,
PR Management
Projects & Objectives:
Mr. Li Yizhong became a big name in the industry in 2000, and established LIYIZHONG & ASSOCIATES in 2002. DDBranding came in as a consultant and service provider, promoting its brand reshaping and positioning to realize its brand regeneration.
Strategy：
As a brand built by individual founder IP image, its brand IP and brand philosophy are closely bound up with the founder’s personality, hobby and status, and all relevant personal ideas and system would make a different to company growth at the meantime.
“strategical thoughts, humanistic vibe” as its design idea; contemporary, liberty, vividness as its design styles; “vivid elegance, harmonious integration” as its space aesthetics. DDBranding took over its content copywrite and planed for media publication, to build its brand strength starting from the basis of its ideas.
Results:
By promoting the idea “strategical thoughts, humanistic vibe” as its working system, and “vivid elegance, harmonious integration” as its personalized style, DDBranding has helped to establish extraordinary influence in upscale market (Luxury residence).
In 2020 Shenzhen Turnkey Home, the project A house without doors attached followup of many famous media. Residence integrating with art becomes a free place for urban elites. The pre-planning and execution for the 5 relevant content in the exhibition further cemented the design ideas and status of LIYIZHONG & ASSOCIATES .
In the constant output and consolidation of brand contents, it has presented a more recognized brand positioning and feature, making a more in-depth difference in the field.
07 TOMO
Firm Scope:Architecture / Interior Design / Soft Decoration Design
Service Time: Oct. 2016, 2019
Service Type:Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
TOMO Design has entered into cooperation with DDBranding since it was a start-up teamed by just 2 members. The first project they’ve jointly worked on is Jesports, an e-sports club acquired by a famous Chinese singer Jay Chou. Then, DDBranding came in to comprehensively build Mr. Chen Xiandong’s individual IP for TOMO Design, as well as its own brand system and brand strength.
Strategy：
Starting with brand strategy, support Mr. Chen Xiandong in creating individual content and brand notion. By the construction of brand notion and brand IP, building positive brand image and recognition, to expand business areas and professional fields.
Build and spread TOMO’s brand notion by the core idea of “New Chinese Cool” and “New Modern Trends”, enhancing its attitude of being an trendy, interesting, youthful and vanguard brand.
Refine founder’s individual IP, establish and manage media PR.
Results:
TOMO has demonstrated its brand notion and characteristics in the field as a widely known brand in Chinese commercial design with the works including Jesports of Jay Chou (followup of over 60 media, a household project), Hey Tea, LAB, Coastal Line(followup of over 30 media), TOMO HQ Office(followup of over 30 media), ICON HOTEL(followup of over 30 media), etc.
By achieving output of core brand notion and advantages, successfully got shares of Z-Generation residential design in real estate, researching and developing products for young groups.
08 LSD CASA
Firm Scope: Architectural Design / Interior Design / Furniture(reengineering)
Service Time: Mar. 2013 -- Mar. 2016
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
LSDCASA had about 60 employees and sales volume over 80 million, with main business area in soft decoration design. At then, when its brand system was still in embryo, the founder, Mr. Ge Xiya put up his expectations: Construct LSDCASA’s brand strength, looking forward to cooperate with Mr. Qiu Deguang, and Mr. Dai Kun; Grow LSDCASA to be a moderate sized company.
Strategy：
Starting with brand strategy, fully analyze LSDCASA’s business and organizational status at the time.
Fully establish and develop media PR to achieve brand reputation and brand premium.
Construct brand notion and brand content to achieve brand IP and business features, refine brand recognition and reputation through omni-media brand promotion to expand business areas, professional fields an ensure business selection and brand upgrade.
Results:
Successful brand strategy and positioning rapidly support LSDCASA in achieving brand recognition and reputation, promoting LSDCASA to be one of the top-tier firms in soft decoration design.
Successfully shaped Mr. Ge Xiya’s image and worked to reach LSDCASA’s business growth goal -- realize business acheivement while ensuring a moderate growth in the human resources with staff increasing by 20 in 2 years (increase to over 200 after 3 years).
Witnessed impressive sales growth of nearly 300% in 2 years, with the increase in the unit of 100 millions.
Boosted its achievment in designer brand reengineering and brand recognition.
09 BLVD
Firm Scope:
Urban Planning / Interior Design / Hospitality
Service Time: Mar. 2011 -- Mar. 2014
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, Hospitality Market Development, PR Management
Projects & Objectives:
In Mar. 2011, BLVD had over 80 employees, teamed by designers in urban planning, architecture, landscape and interiors. Mr. Du Yun has put up his expectations in branding from 3 aspects: build distinguished advantages in waterfront design; develop new business in hospitality; enhance BLVD’s brand strength.
Strategy：
Starting with brand strategy, fully analyze BLVD’s business and organizational status at the time establish brand notion and core.
Build individual IP for the 2 founders, interpret their core advantages, expand business areas and professional fields.
Plan for the publication on its key projects, enhance the output of its industrial advantages, set up its leadership in waterfront design and hospitality design.
Fully refine its brand recognition and reputation at home and abroad, standing high to build its brand image in the field.
Results:
Expanded its reach in hospitality design based on its project Haikou Eadry Royal Garden Hotel. Effectively communicate with 192 directors / general managers in hotel management firms in April 18th 2012, and finalized 21 available projects for the company.
Haikou Eadry Royal Garden Hotel attracted followup of over 60 media, and won over 10 prestigious international design awards.
Refined Mr. Du Yun’s and Ms. Liu Honglei’s individual image in the field, further enhanced BLVD’s recognition and reputation in waterfront design and hospitality design.
Took part in and witnessed the rapid development in 2012, going from 80 to almost 200 employees.
10 SED
Firm Scope: Urban Planning / Landscape Design
Service Time: Dec. 2008 -- Mar. 2011
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, Real Estate Market Development, PR Management
Projects & Objectives:
In 2018, SED had a 8-year development with over 40 employees. it enjoyed brand presence in landscape design and was prepared for greater brand influence.
Strategy：
Starting with brand strategy, to fully analyze SED’s business and organizational status at the time, build a strong brand foundation and cultural network.
Sticking to brand R&D, to develop and apply its unique design style through professional media coverage.
To raise its profile as a explorer and driver in the field by planning its own magazine SED Outlooks.
To expand business areas and professional fields through professional copywriting and publication on major projects.
Results:
Position it at the forefront of Chinese landscape design by realizing successful brand promotion and marketing.
By monthly plan and promotion of SED Outlooks, drive effective corporate and industrial communication, ensure the spread of core brand notion and professional values.
Build up SED’s market presence in southeast style, new Chinese style and new decoration style in the promotion of key projects.
Took part in and witnessed SED’s rapid development in 2 years, going from 40 to over 120 employees, and with 7 offices in china by now.
11 NNS
Firm Scope: Architecture / Interior Design / Soft Decoration Design / Product Service Time: Mar. 2021 --
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
In early 2021, NNS Design was already a large-sized design firm in Beijing with nearly 200 expert designers. At then, the founder has taken indepth consideration about its brand development, and DDBranding came in as a professional brand consultant.
Strategy：
Starting with brand strategy, fully analyze NNS’s business and organizational status at the time to construct new brand notion, based on its diverse business development.
Secure brand presence in the market, and spread its brand notion to deliver brand features and realize brand growth, through several key speeches in large industrial activities.
Full refinement of brand recognition and reputation, establish media PR.
Results:
Starting with brand strategy, fulfilled NNS’s online marketing goals in the fields of real estate, commercial, luxury residence, etc.
Helped to define its sub-brand, Misty Lab, and plan for its development in commercial design.
Based on the cooperation with 《DESIGN TRENDS》, and the preparation and promotion for its speech in Design Trends Forum, realized and enhanced NNS’s industrial presence.
12 HYY DESIGN
Firm Scope: Luxury Residence
Service Time: June 2018 -- June 2020
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
HYY Design was established in 2005 with its main business in luxury residence design. DDBranding was appointed to build up its brand image, system, lay solid brand foundation, and refine HYY’s brand recognition and reputation.
Strategy：
Analyze nearly 500 luxury residence cases HYY had severed during 2008-2018, workin out a targeted way in communicating and cooperating with clients in the field.
Analyze Shenzhen’s real estate market during 2008-2018, figuring out its targeted customer groups and targeted product positioning.
Starting from brand strategy, to achieve output of brand positioning, brand notion and brand culture, and realize the overall planning for brand image.
To construct founder’s individual IP, support HYY to construct and deliever its own brand logistics, to achieve output of core notion and advantages.
Full refinement of brand recognition and reputation, establish media PR.
Results:
HYY boasted improvend brand system, and brand promotion logistics and system.
Secured coverage in major international design publications, spread HYY’s design works and ideas through featured interview, special news, videos, etc.
HYY becomes a well-known Chinese brand in luxury residence design, stands as a unique and trust worthy brand in Shenzhen.
13 EVANS LEE DESIGN
Firm Scope: Private Residence
Service Time: Jan. 2021 --
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
Founded in 2014, Evans Lee Design boasts extraordinary design flair with amazing contemporary design approach. The founder, Evans Lee, enjoys great reputation in the field, and he holds that designers should work hard to deliver best works to people in need. At then, DDBranding came in to build its brand image from scratch, lay solid foundation for its brand system, and at the same time refine its brand reputation and recognition.
Strategy：
Starting from brand strategy, achieve the output of ELD’s brand positioning, notion, culture and design theories, to realize an overall plan for setting up its brand image.
Support Evans Lee Design to be a household name, ensure output of core notion and advantages.
Full refinement of brand recognition and reputation, establish media PR.
Results:
Evans Lee successfully built up its own improved brand system.
Secured coverage in major international design publications, spreaded ELD’s design works and ideas through featured interview, special news, videos, etc. Evans Lee Design’s individual primary brand IP was built up.
14 HDA LIGHTING
Firm Scope: Lighting Design
Service Time: Sep. 2018 -- Oct. 2019
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
In the second half of 2018, HDA had over 30 employees, with its main business in lighting design, enjoying respects and fame in the field. DDBranding was appointed to build up its brand image, system, lay solid brand foundation, and refine HDA’s brand recognition and reputation.
Strategy：
Starting with brand strategy, realize the achievement of HDA’s brand positioning, image, and culture .
Starting with brand strategy, fulfill HDA’s online marketing goals in the fields of urban planning, urban complex, real estate, hospitality, architecture, etc.
Full refinement of brand recognition and reputation, establish media PR.
Results:
HDA set a unique example in lighting design.
Fulfilled HDA’s online marketing goals in the fields of urban planning, urban complex, real estate, hospitality, architecture, etc. ahead of schedual, with 70% business in unban complex.
Built HDA’s brand image and individual images of the founder Tian Huan, And the Co-founder Hu Yankai.
Took part in and witnessed HDA’s rapid development, setting office in Shanghai.
15 Suyab Furniture
Service Time: Jul. 2019 -- Jul. 2020
Service Type: Annual
Service Scope: Brand Consult, Strategy, Content Copywrite & Publication, PR Management
Projects & Objectives:
Founded by Mr. Zhu Zi, Suyab is a furniture design brand featuring new oriental styles. At then, Suyab has already had its own product series, and had its own retail flagship stores in Guangzhou and OCT Shenzhen. It called for an overall branding system to attract franchisers in A- and B-list cities, and boost the sales for the franchised stores.
Strategy & Results:
Based on its idea of “Oriental Spirits, Modern Household”, built up its brand system including brand stories, products introduction, brand culture and philosophy, and set up its brand image.
Created brand values, spreaded brand notion and attracted investment in the field by copywriting and promoting the projects including Suyab flagship store, Shenzhen (followup of over 30 media), Suyab Design Shanghai(followup of over 20 medias), Beijing Modern Show (followup of over 30 media), etc.
Full refinement of its brand recognition and reputation, establish media PR.
--
In the rapidly changeable era, when speed and fashion controls people’s identity, digital marketing guide the market, the combination of quality and efficiency became difficult, what the brand value of enterprises should be?
DDBranding answers in this way: “The value of brand lies in driving the realization of business goal of enterprises, which is the ultimate goal of our brand construction. Brand is the embodiment of efficiency, delivering important role in promoting the transformation of business value.”
In the new era with new marketing mode and medias, the ultimate goal of brand construction is systematic strategy, then the content update, execution and transformation -- pragmatic and practical attitude, concentrate and professional tasks, strong intellectual systems, multi-dimensional vision and excelsior execution, which are the core competitiveness of DDBranding.
In the future, there will be more and more excellent brands in the field of real estate, design and home furnishing. There are huge imagination space in the industry, providing abundant theory and practice space for DDBranding. “In the rapidly changeable market, we endeavors to provide professional service for clients with the philosophy of ‘Introduce Chinese Design to the Global’; Meanwhile, we welcome changes and new trends, paying attention to the combination and interaction among industrial chains of real estate and design. We also promote the upgrade of talents and professional platforms to make more contribution in enhancing the growth of our clients. In this way, Chinese brands can embrace the bright future with strong foundation and ability.” said Melody.
Taking roots in real estate, design and home furnishing, DDBranding is a new service organization focusing on brand strategy and positioning, brand image construction and management, and brand marketing planning. With Big Brand Strategy system as the core and advanced brand positioning as the soul, DDBranding works hard to achieve sustainable values through strategic brand communication planning and creative brand design.
With the original aspiration of “Introduce Chinese design to the global”, we have witnessed many enterprises made a leap from 10-million-class company to the 100-million-class, and realized sustainable profits increment from 100 to several hundred million.
CONTACT
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www.ddbranding.cn
13th Floor, Saixi Science & Technology Mansion, Nanshan District, Shenzhen
0755-2665 6467
Business Contact
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Tel/WeChat：19162346789 (Mr. Zhu)
Email：ddhmbranding@qq.com
Media Contact
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Email：dadaohengmei1@163.com
HR
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Email：dadaohengmei2@163.com
DDBranding
