Projects & Objectives:

HYY Design was established in 2005 with its main business in luxury residence design. DDBranding was appointed to build up its brand image, system, lay solid brand foundation, and refine HYY’s brand recognition and reputation.

Strategy:

Analyze nearly 500 luxury residence cases HYY had severed during 2008-2018, workin out a targeted way in communicating and cooprating with clients in the field.

Analyze Shenzhen’s real estate market during 2008-2018, figuring out its targeted customer groups and targeted product positioning.

Starting from brand strategy, to achieve output of brand positioning, brand notion and brand culture, and realize the overall planning for brand image.

To construct founder’s individual IP, support HYY to construct and deliever its own brand logistics, to achieve output of core notion and advantages.

Full refinement of brand recognition and reputation, establish media PR.

Results:

HYY boasted improvend brand system, and brand promotion logistics and system.

Secured coverage in major international design publications, spread HYY’s design works and ideas through featured interview, special news, videos, etc.

HYY becomes a well-known chinese brand in luxury residence design, stands as a unique and trust worthy brand in Shenzhen.