Project & Objectives:

In the second half of 2018, HDA had over 30 employees, with its main business in lighting design, enjoying respects and fame in the field. DDBranding was appointed to build up its brand image, system, lay solid brand foundation, and refine HDA’s brand recognition and reputation.

Strategy:

Starting with brand strategy, realize the achievement of HDA’s brand positioning, image, and culture .

Starting with brand strategy, fulfill HDA’s online marketing goals in the fields of urban planning, urban complex, real estate, hospitality, architecture, and other fields.

Full refinement of brand recognition and reputation, establish media PR.

Results:

HDA set a unique example in lighting design.

Fulfilled HDA’s online marketing goals in the fields of urban planning, urban complex, real estate, hospitality, architecture, etc. ahead of schedule, with 70% business in unban complex.

Built HDA’s brand image and individual images of the founder Tian Huan, And the Co-founder Hu Yankai.

Took part in and witnessed HDA’s rapid development, setting office in Shanghai.